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Category: case studies brand parle-g case study posted on march 10, 2009 by drypen | 0 comments © copyright 2016 drypenin. Parle-g | parle-g case study | is it a straight forward pricing decision or complex strategic decision | | sriraam anirudh subramanya | 08bcl065 parle-g is an established company globally, but it currently faces a huge problem this is caused due to the increase in prices of raw materials.
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